Willem has over 19 years experience in establishing and managing social enterprises in Africa, in particular in the field of microfinance and renewables. In 2001, Willem co-founded ProCredit Bank Ghana and then later became the MD. He also co-founded Catalyst Microfinance Investors (CMI), a USD 125m private equity fund investing in microfinance Institutions in Africa and Asia and from that co-founded ASA International, a network of Greenfield MFIs. In 2010, Willem transformed the award-winning Rural Energy Foundation into SolarNow and has served as CEO since its inception.

Willem enjoys windsurfing and discovering new parts of the Ugandan countryside with his wife and three children.

Lars has over 20 years of experience from the ICT industry from Ericsson Telecommunications, where he has led large organizations in Europe, USA, Latin America. The last 8 years in Africa where he was EVP/COO for Ericsson Sub Saharan Africa, covering 44 countries. He has also managed the Ericsson group wide working capital transformation program with a dedicated focus in RPA, Digitization and efficient process re-engineering.

On his spare time, he enjoys training, family and developing his passion for barbeques